When you support a family member in need, you’re doing the right thing. The community you are part of is counting on you, and fulfilling your obligation to them is part of being a member of that community.

What happens, though, when you help someone you don’t know? What happens when one community deliberately seeks out someone who needs a leg up and attention and support and reaches out – with no possibility of reciprocity? That feeling is extraordinary, and as I run the 29 marathons I’ve got left to go to make my 50 marathons by age 50 goal, I have been thinking harder about fundraising as part of this experience.

After my close friend Andy Sack was diagnosed with testicular cancer, the impact of a medical emergency really hit home for me. Andy’s fully recovered after surgery and a 62 day chemo regimen – the experience caused me to think a lot about what families go through, when a loved one is ill.

During this time, I met Ethan Austin, the co-founder of GiveForward at Lindzonpalooza. I was blown away by what they are doing and decided to team up with them to do 29 random acts of kindness over the next few years.

For each of my upcoming marathons, I’m going to run in support of one of the GiveForward campaigns. My wife Amy and I will kick off the fundraising with a commitment of at least $145,000 ($5,000 per marathon) and encourage our extended community to contribute whatever they can. We may increase this amount in the future ($5,000 will always be our minimum) depending on the total level of contribution (more contributors = bigger contribution from us.) I’m also going to do some random things for the people who contribute on a marathon by marathon basis – look for me to have some fun with this rewarding my community for helping with a random act of kindness.

The people we will support will not be people we know. Rather, they will be people who inspire us and who we want to shine a random act of kindness on. Our fundraising efforts will be a complete surprise to these families, and our hope is that we can create a little unexpected joy for the people we support.

The first random act of kindness is Justin Salcedo from Devine, TX who has testicular cancer. I’ll be running the Missoula Marathon on July 8, 2012 in Missoula, Montana for him. His  family friend set up a GiveForward page for him and wrote the following description:

Justin Salcedo is from a small town south of San Antonio, TX. We live in Devine, TX. He is a good athlete, a good son, and a good friend to everyone. Always has a smile on his face. He just recently found out he had testicular cancer. His mother is the one who told me the story of how he found out about his cancer. I have known him for about 17 years. My sister-in-law baby sat him when he was little. My son and Justin were in pre-K together, they were in little league baseball, our local youth basketball league, Middle school athletics and 2 years highschool athletics. So for this news it was a shock to me and I am not his immediate family. It feels like dream…..

The GiveForward campaign is called Kicking Cancer. Our goal is to raise at least $10,000 by May 31st to help out Justin and his family. Let’s do this for Justin and show the world how the power of a community can deliver random acts of kindness.

PS – if you can’t afford to donate, I urge you to share Justin’s GiveForward page on your Facebook wall or give Justin a “virtual hug” by leaving words of encouragement on his page. Neither of these things will cost you a dime but they might mean the world to Justin.