We knew we had to do something special for it, particularly because several members of our staff and contributors are among the world’s leading experts on the company. So rather than simply bang out a bunch of blog posts and live-Tweet how the stock trades on Friday, we decided to do something a little more in-depth.
The result is published today. It’s our first ever eBook “Buy This Book Before You Buy Facebook: A PandoDaily Expert Guide to the Internet’s Biggest IPO,” available on Amazon Kindle right now, and on other platforms very soon.
True to PandoDaily’s audacious style of ignoring generally accepted blog-economics when it comes to projects we believe in, we put more money into this little eBook than we put into designing the original site. We published it in partnership with Paul Carr’s NSFW Corp., and Paul was the editor on the book. Contributors include Jason Kincaid, Adam Penenberg, our own Erin Griffith, and yours truly. And because we imagine that even Mark Zuckerberg is sick of looking at huge photo of his face on the front of every Facebook book, we commissioned a killer cover illustration by Molly Crabapple (see above).
Taking our cue from the S1, when Zuckerberg warned investors they needed to understand Facebook the company, not just Facebook the product before buying the stock, the goal of the book is to give would-be investors an in-depth inside look at the company. We told the story of Facebook’s last eight years through five different lenses: The people who built Facebook, the product itself, the privacy scandals that have long dogged the company, the $2 billion in private capital it raised before this point, and its business model. It would be hard to think of a better team to pull this off, and I’m exceedingly proud of the finished product.
But don’t take my word for it: you can read a short (and adapted) extract from the opening chapter on the Huffington Post.
And so far, the feedback has been fantastic. Investor and pundit Paul Kedrosky just called it, “The best and most incisive writing I’ve seen on Facebook’s epochal IPO, and on Mark Zuckerberg’s post-iPO plans for his globe-spanning company. This book is smart, funny and analytical — a timely must-read.”
We put many sleepless nights into this project, and we hope you enjoy it.