In the third of her backstage interviews at AllThingsD 10, Sarah Lacy talks to Peter Pham of Science Inc. about the “in a box” ecommerce model and whether buyers are getting tired of it. (Pham: “We’re barely scratching the surface… How many people across America have access to stylish clothes for their kids?”)

They also discuss what makes the LA start-up scene special and why fashion and media companies belong in the city.

Video below.