Video conferencing has long been an overlooked environment, left to by the wayside to run in closed environments over proprietary software. There’s a need for an intuitive platform to host video conferences irrespective of the branded programs a user is running. Enter Blue Jeans, which has spent the last year getting the model right – something the company’s investors believe, too.

Blue Jeans just raised another $25 million from Accel Partners, New Enterprise Associates, and Norwest Venture Partners, and has opened their platform up for in-browser video conferencing sleekness. Users can just email their conference room links to their colleagues and access video conferences from any computer using Chrome, Firefox, Internet Explorer, or Safari.

The beauty of BlueJeans is its ability to seamlessly connect anyone through Skype, or whatever random telepresence program your IT team is holding you hostage with. The company wrestled three key problems: lack of interoperability, system complexity, and cost.

After just a single year in the wild, Blue Jeans has hit 250,000 users in 3,000 cities, and counts Facebook, Gawker Media, Stanford University, and the Sierra Club among their clients.

As well as working with pretty much every other video conferencing tool, BlueJeans now is compatible with Cisco’s Jabber and TelePresence systems. The program is also brandable, so companies can slap their own logo on the top of the video conferencing tool. Moving forward, they see a serious need for their tool in B2B and B2C, where it’s almost a given that companies won’t be using the same telepresence programs. Moving forward, they hope to bring that same simplicity of audio-only calls to the previously inaccessible world of video conferencing.