Mark this day in your calendar — 4th of July — the day when the Future Of Journalism (With Jokes) officially began.

Yes, two full months after we published the Pilot issue, Not Safe For Work Corporation is ready to begin its full publishing schedule. Right now in fact.

Subscribers who took part in the Pilot can log in straight away, and everyone else in the world can request an invitation (subscriptions remain by invitation only for the near future at least). For occasional free subscription giveaways, and a stream of out-of-context overheards from our writers’ room, follow @nsfwcorp.

In the episode of Why Isn’t This News, Sarah and I talk about what the final launch retained from the Pilot (almost nothing), what we changed (almost everything) and how there’s at least a 90 percent chance that everyone in the world will hate it. There’s also a bit with a dinosaur, and photos of a baby in a dishwasher. And you can see some first-look screenshots from behind the login wall.

Happy 4th of July everyone!

[Disclosure: NSFW Corp shares investors (CrunchFund, Tony Hsieh), one writer, one illustrator, occasionally physical work space and a fundamental position on the future of media with PandoDaily. We hold those truths to be self-evident. Common side effects include dry mouth, blurred vision, sedation, sleep disruption, weight gain, headache, nausea, abdominal pain, agitation, anxiety and loss of virtual farm equipment.]