The most important thing when finding investors and board members is real chemistry,  says Mark Pincus, someone that you want to go with for “beer and sushi.” Pincus believes that the investors and board members have to represent the DNA of the company because they can really accelerate you or really make life hard for you.

“You don’t want to every surprise your investors,” says Pincus, but you want to retain control, something that Pincus says he values more than anything else.

Lastly, you want an investor that’s hands-off for the company. A seasoned investor that will be the “least strings-attached” to the company that you’re trying to push forward, says Pincus.

“I love Yuri Milner. He’s like the prototype investor that every entrepreneur wants. He asks nothing of you, he doesn’t come ot your board meetings, but he’ll every so often want to see you and have dinner or meet with you,” says Pincus,  “And you always know he’s going to have something meaningful and insightful to share. He’s awlays got something to challenge you on or help you with.”

We’re here at Madrone Studios with Mark Pincus, and you can watch a livestream of the event right here.