“It’s kinda this great thing, where, yes, we got music for free. But it’s really music that’s good for the music. It’s kind of the perfect marriage of all this. If we can help these bands becomes something, that’s just… How great is that? That’s perfect.” says Burnett.
What amazed Burnett was the subjectivity that allows content to rise to the top online. “So much of it is about credibility.” Compared to selecting actors for movies, Burnett says, “It takes a lot for you to kind of say ‘Hey, that person is [the one].’”
Burnett’s prime example of the subjectivity of show business is from auditions for the show “Ed” when Steve Carell showed up to try out. This was before Carell had achieved any success> “[He] was nothing at this point; I was going through a stack of tapes and I looked at this guy, and thought ‘He’s really funny!’ And I took it to the studios, and they said ‘I don’t think he’s really the right guy for the part’ And now I’m thinking that he really was the right guy for the part.”
Of course, Carell went on to boost his career through “The Daily Show” and on to the American version of “The Office” from 2005 to 2011, as well as several feature films including “The 40-Year-Old Virgin,” which he developed and co-wrote.
Burnett sees the Internet as being an equalizer for selecting quality content. “What’s good about the Web is, it’s really hard when you have to trust a small amount of people to make a decision.”
Watch the Livestream of our chat with Rob Burnett here.