There used to be nothing quite like putting your initials next to a high score in an arcade cabinet. When my father was younger, he used to spend the majority of his wages working as a paperboy at his local arcade, playing Pac-Man until his hand hurt and he had to head home. The arcade is largely a relic of a past era of gaming, but the drive to best others’ scores is still in full force.
Everyplay, a new product from Finland-based Applifier, a game discovery platform with 1.5 million users across 800 games backed by Spark Capital and Taneli Tikka, is taking the idea of sharing how well you played a game and running with it. The product, which has been released as a beta today, allows iPhone gamers to record videos of their game time and share it with friends as proof of a noteworthy play session.
“Games are not static,” Applifier CEO and founder Jussy Laakkonen says. “They are a very dynamic medium.” He hopes that capturing gameplay on video will not only help feed gamers’ egos, but will also lead to a game’s popularity. “The most powerful way [people find a new game is] when you see sombody you know playing a game,” he says.
Once a user reaches an end point in a game, such as the Game Over screen, they are able to view the recording of how they played immediately. Everyplay lets gamers edit their video down to just the important parts, and once that’s finished the user can push the video out to Everyplay, where it can be shared with other networks.
Laakkonen says that games with Everyplay integration will take a 5 percent hit to performance, but the demo that I saw didn’t showcase any ill effects from running the software. A 5 percent hit may be too much for, say, a graphics and CPU-intensive game, but for most casual games, I imagine that 5 percent isn’t a deal-breaker.
All told, Everyplay is an exciting technology that solves a genuine problem – sharing gameplay from the iPhone – and does so in a minimally damaging way. If (and this is a big if) the right games use the tool, and it becomes more efficient over time, Everyplay could become the de facto tool for showing how a player got a high score, allowing other players to learn from a particularly good play, and bask in the high scorer’s glory.