Here’s a fun fact. On stage tonight at PandoMonthly, Chris Sacca was asked by a member of the audience if he ever invested in female-owned companies. His answer — that he did — was less interesting than the company he cited as his favourite example. StyleSeat.

In a nutshell, the company works with salons and stylists, allowing their clients to more easily book appointments online.

Aside from Sacca, investors include Founders Fund, Ashton Kutcher, and 500 Startups. But while Valley folks may be familiar with the company, and while founder Melody McCloskey has been a fixture of the SF scene for a long while, outside the bubble, StyleSeat remains relatively unknown. And even those in the Valley who are familiar with the company are prone to count it out, perhaps because it involves an industry that tech people — ironically — don’t consider sexy. (My first real encounter with them is when they failed to even make it to the finals of TechCrunch Disrupt.)

Any snobbery is likely to change soon, though: Sacca says StyleSeat has already processed $100m worth of bookings and — here’s the kicker — he believes it will likely become one of “the third or fourth best investments” he’s made.  For a guy who was an early stage investor in Twitter, Instagram, Uber, and Kickstarter — that would be no mean feat.