Tunespotter is a super-secret website that aims to be a visual search platform for music on movies, TV shows, and commercials. Based in New York, the company’s founder Marc Morris has worked as a music supervisor, providing original and licensed music for commercials, movies, TV shows, fashion shows, and in-store installations over his career.

He’s been building his company for the past two years from 106th Street in New York, with ad industry vet Diane Epstein (Big Fuel, JWT, Merkley + Partners, Kirshenbaum Bond) as his Chief Marketing Officer and GreenerMags co-founder Grant Lyons as its head of UX.

Now the startup has the backing of some powerful New Yorkers in a seed round of funding worth $475,000. Tom Glocer, former CEO of Reuters; Jeff Feig, Citigroup’s head of foreign exchange; and Michael Novograntz, president of publicly traded private equity firm Fortress Investment Group have participated in the round, according to an SEC filing.

Although the company didn’t return my (holiday time) attempts to contact, I am guessing their play will reflect its founder’s background as a music supervisor. Jingle Punks, launched in 2008, is a soundtrack music provider that’s paid out more than a million dollars to artists, and there are a whole host of similar services for artists to list their music on.

However, if these mock-ups are correct, it looks be a Shazam-like service that uses listening tech to identify what’s playing around you, with the ability to purchase music from one’s phone. Given the experience of Morris’ team, I would bet the product might be more elaborate than this, but until they decide to speak to me, I’ll have to wait until SXSW 2013 (the planned launch) to find out.