The iPad has emerged as a genuine tour de shopping this holiday season, with IBM reporting that the device racked up nearly 10 percent of Black Friday traffic. That’s more than any other smartphone or tablet, edging out both the iPhone and the collective “Android” category.
Socialvest is capitalizing on this trend with a new iPad app, an evolution of the iPhone app I wrote about in July. The new app will allow users to shop from some 800 retail partners and have a percentage of each purchase go into their Socialvest account, where it can then be distributed to one of 1.5 million charities and non-profits.
For those unfamiliar with the service, Socialvest is essentially a cash-back rewards program that gives the money to charities instead of your bank account. The service has partnerships with some 6,000 retailers – 800 of which are available through the mobile apps – and has seen “double-digit growth” over the last quarter.
Founder and CEO Adam Ross says that an iPad app was the most-requested feature from Socialvest’s users, which came as a bit of a surprise. Being a gadget nerd himself, he says he expected that most people would appreciate the immediacy and utility of the barcode scanner and iPhone app. But as it turns out, many users wanted to shop from their iPads.
Ross admits that Socialvest is a little late to the iPad shopping game, missing out on the Black Friday, Cyber Monday, and whatever-we’re-calling-the-rest-of-the-week post-Thanksgiving madness. But, with Christmas right around the corner, Socialvest should still be able to cash in on the consumerization of the winter season and translate some of the excessiveness into a bit of goodwill.