Sonoma Raceway is not your typical venue for a business meeting — unless you’re a professional driver or pit crew. But Chris Hulls, CEO of Life360, the maker of a mobile family locator app, wanted to find a place where entrepreneurs in the connected car space, including competitors, could meet on neutral turf.

So, he teamed up with SimRaceway, which makes a racing simulator game, to give these techies techies the ride of their life in an Audi R8.

After taking out a few cones, burning some rubber, and opening up on the twists and turns of one of the most challenging racetracks in the world, even the CEOs of competing car sharing sites Wheelz and Relay Rides, discovered new ways they can work together.

Take a look: