As much as an idea, timing, and luck all play into the success of startups, any experienced investor or entrepreneur will confirm that it is first and foremost about the team. That’s why it’s a fairly big deal that YouTube content network Fullscreen has added former NBCUniversal/Comcast VP of Technology and HBO GO app co-creator Tim Mohn as its new SVP of Engineering.
Fullscreen has established itself as a dominant force in online video, with its 10,000-plus YouTube channels generating over 2.5 billion monthly video views and reaching over 150 million subscribers after just two and a half years in business. But as much as content is a critical piece of the puzzle, marrying that content with cutting edge technology will be the key to longevity and differentiation in this highly competitive space. Mohn is a veteran of the new media technology space and should help accelerate the company’s efforts in this regard.
As companies like Fullscreen work to define the future of video entertainment, technology will play a critical role in content creation, distribution, audience acquisition, monetization, and a variety of other areas. And while YouTube provides basic tools to its enterprise partners, there’s an arms race among the category leaders to create custom tools which offer an advantage in each of these critical functions. A great example of this is ZEFR’s content rights management platform which filled a massive hole in the market and has established it as one of the more promising companies in the YouTube ecosystem, let alone in LA.
The YouTube space has been heating up in recent years, with the Google-owned video platform committing several hundred million dollars in financing to the creation and marketing of premium video content through its Partner Program. The initiative recently saw its first successful exit through the sale of AwesomenessTV to Dreamworks Interactive in April for $33 million plus performance incentives. Other leading content networks include generalist Maker Studios and gaming-focused Machinima, among others.
Fullscreen has raised undisclosed amount of funding from backers including SV Angel and Lowercase Capital. The company also recently added CAA veteran Larry Shapiro as its new Head of Talent last month, moving previous Head of Talent Sami Kreigstein to VP of Talent Integration.
- FullscreenFullscreen is the world's leading platform built to empower YouTube channels and networks.
At Fullscreen, we believe the future of video is on the web and connected devices. We built our company to help new channels and networks thrive in a digital world that looks very different than TV. Fullscreen is dedicated to empowering the content creators, networks and brands who share our passion for online video.