big-data-matrixData data data. It’s amazing that such a utilitarian word has become so buzz worthy. It seems like just about every startup is collecting data but one of the big challenges is what to do with all this information you collect.

San Diego-based Roambi offers business intelligence tools for businesses facing this problem. The Sequoia Capital-backed startup provides an app for businesses that translates raw data into pleasant-looking visualizations to mobile devices. Today the company has announced the release of Roambi Business, the company’s new cloud-based platform.

Founded in 2008 with the app’s official launch in 2009, Roambi aims to provide unique ways for customers to visualize data. Quinton Alsbury, Roambi’s president of product innovation, explains its services as something that “takes data and transforms it into a mobile experience.” According to Alsbury, the company now has more than 450 enterprise customers to date, including more than 20% of the Fortune 50. 

The app itself serves any sort of business, from large enterprise companies, online startups, retailers, etc. At the backend, the customers input their businesses data, Roambi’s visualization software crunches the numbers, and then provides numerous different options for the customers to present the results. Employees can easily access the data, be it to show potential customers the latest trends for on-floor sales or for bigger business during pitches — both online and off.

The company also offers a companion publisher app that allows users to integrate their Roambi visualizations into a more magazine-like platform.

One example of Roambi in action is its work with the South African government. In 2011, Roambi and South Africa teamed up using the country’s census data to make a custom publisher app. Together they were able to present to South Africa’s citizens the country’s population trends in an easy and informative manner. According to Alsbury, Roambi’s visuals helped make true sense of the country’s census numbers, and highlighted some unique functions the Publisher app can offer.

This new version should only heighten projects like that. While the company has already got the mobile BI visuals part of its business down pat, making the data cloud-based means that large enterprise companies (or countries, for that matter) can access the data more easily, without relying on data storage in warehouses. In addition, the Publisher app has been redesigned, making it easier to display visuals on any device — including tablets.

A month back, Mary Meeker said that mobile web traffic represents fifteen percent of all web traffic, marking a thirty percent growth just this past year. Mobile is becoming a new web surfing norm, which means more businesses will necessarily need to rely on it for their day to day exigencies. To add to that, Roambi’s own study claims that 70 percent of businesses do half or more of their business out side the office. Further, Microsoft sponsored an IDC White Paper that claims that there will be over 7 million new jobs in cloud computing by 2015. All of these are indicators of the business trends Roambi is trying to tap. This may give it an edge over competitors likes MicroStrategy and IBM Cognos.

Without a doubt, businesses are constantly struggling to figure out ways to represent the data they have. While graphs have been around since time began, it seems that it’s rare for a business to provide a helpful way to represent proper business intelligence. Roambi seems to be onto something given its success over the last few years.

It also now offers service for three “buzz words” you read about all the time: big data, mobile, and now the cloud. If it continues in this vein, they’ll soon have to figure out how to get SnapChat into the mix.

[Image via API Evangelist]