Last week, we published an in-depth examination of Facebook’s Platform over the years since its launch in 2007. The piece included a look at what some people consider Facebook’s failure to live up to its potential as an app platform.
One of the most thoughtful and critical voices from that article was Nat Brown, who was chief technology officer of one the app companies that bet big on the platform from the start: iLike. The company, which received favored treatment by Facebook as an early app partner, would end up selling to MySpace for well below its one-time valuation, in part because it suffered from the automatic and sweeping changes Facebook would make to its platform as it sought to improve the user experience.
Today on PandoWeekly, I talked to Brown in more depth about what Facebook got wrong with Platform, what it should have done better, and what he thinks of it today. Brown, who was one of the founding members on Microsoft’s Xbox project, told me that he now thinks of Facebook as more of an ad platform than an app platform.
The show, as ever, is 30 minutes long. We did this one on Monday because we had Internet troubles last Friday while away on a company retreat. The next show will broadcast live at 3pm EST on Friday.