Good God, my inbox has become where sales pitches go to die. Or multiply. I can’t decide.
Nordstrom. Bloomingdale’s. Neiman Marcus. When have I ever even shopped at Neiman Marcus?
Google Priority Inbox nicely throws them all below the fold, and new proposed tabs would throw them in an even worse ghetto: Promotions.
It’s a lauded attempt to segment all the noise in our inboxes to something we can get our arms around. Want social updates? Great. Go to the place for those. Feel like shopping online and want to see if there are any specials? Great. Go to that tab. Otherwise get out of my daily space for mission critical communications, Facebook, LinkedIn, et al.
Having spent the last 10 years or so muscling your email address out of you, retailers aren’t gonna give up that easy. Check out the email I got from wily Free People yesterday. It’s an encouraging sign that Google has struck a blow against those who want to keep your inbox forever clogged:
Sorry, Free People, but you are part of the problem. Your specials on flowy tunics aren’t my top priority, and you’re staying in the promotions bin where you belong.