vibeaz

Smart watches. Smart wristbands. Smart Glass. And smart…vibrators?

That’s right ladies and gents, the wearable device trend has made its way into our pants. That didn’t take long. The world’s first connected sex device — a vibrator controlled through a phone app called Vibease — is rolling off the factory lines in China right this very second.

Vibease met and surpassed its Indiegogo campaign goals last month, raking in $130,346 of its $15,000 target. The connected vibrator was originally invented to allow long distance lovers to “touch” each other from afar, with one person able to manipulate the speed and intensity of the other’s vibrator through an iOS or Android app. As product development progressed, the Vibease team also added a literary function, for the well-read solitary lover. Users can listen to an audio erotic book — “50 Shades of Grey” is one of the offerings — and the vibrator will vary in intensity based on what passage of the book is being played.

With the funding — through Indiegogo and seed investors — secured and the factory lines set up, Vibease now faces the challenge of customer education. Getting the word out about what exactly a smart vibrator does and why it’s worth buying.

Hermione Way joined Vibease for just that purpose, to evangelize the product. “The reason I was brought onto the company was the team was originally geeky Asian guys from Singapore,” Way says. “I’m more about empowerment of women. I’m not afraid to talk about sex.”

At the Glazed Wearables Conference in San Francisco, Way stands out from the crowd of techies in a floppy cowboy hat and colorful patterned tights. She set up a table to market Vibease in one demo room, but she’s also moderating the enterprise panel — a favor to the event organizer, a friend of hers. She totes a hot pink vibrator and pink headphones around with her, so people can test the product by listening to the book on tape — “50 Shades of Grey” (what else?).

It’s the most unusual wearable on display that day, but Way confidently asserts, “It is a wearable, since it fits in your panties.” She proudly and loudly demonstrates that the hook design of the vibrator means its hands-free. “If you have a boring office job sitting around doing eight hours of work you hate, you can get a little pleasure,” Way says.

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Hermione Way in Bravo’s “Silicon Valley”

In the few minutes we chat, men and women keep interrupting us to introduce themselves or say hi to Way and get a demo. She was a Bay Area fixture before her Vibease days, seen in the thankfully short-lived Bravo reality program “Startups: Silicon Valley.”

Despite the fact that it “was a shit show” (Way’s words, not mine), the gig got her in with Vibease. “They saw me on the TV show. In Episode 3, I put on a strap-on dildo,” Way says. That’s what brought the Vibease creators knocking when they needed someone to represent the face of the product. “We’re not selling a sex toy. We’re selling the empowerment of women,” Way says. “You shouldn’t be ashamed to feel good.”

She’s now been named a co-founder, and is handling all their business development from San Francisco. The technical team is still based in Singapore.

Aside from visiting wearables conferences and demoing the product, Way is also looking for Series A funding for Vibease. After all, the vibrator is smackdab in the Internet of Things revolution. The only thing it doesn’t do? “No data feedback from the vagina yet,” Way says.

Thank god.

[Image via Bravo]