bbe-u-make-me-lol

Today in completely-unnecessary-but-I-love-it-anyway apps: Meet Gigglemail. It’s a way to share photos and videos with your friends, the same way you would with just about any of the other social networks, except for one key twist.

You know all those times you send someone an image, be it via text message, email, Snapchat, or Frontback, or now, Instagram Direct? They might send you back a general “nice” or “awww” or “LOL.” They might respond with an emoji. They might not respond at all. How will you know whether they really LOL’ed? How can you close the loop, photo sharer?!

app_prevcWith Gigglemail, of course. Using your phone’s front-facing camera, the app takes a video of your recipient’s reaction to your photo so they can send it back to you. It’s a bit like asynchronous Skyping, and it’s a lot of fun. Watching people react is entertaining by itself (you might remember the popular reaction videos for “2 girls 1 cup”), but since you know you’re being taped, you can also ham it up for your friend. Why send an emoji reaction when you can send a video of your actual reaction?

Like I said, we do not need this app. We haven’t needed a new way to message with each other since the invention of the telephone; we haven’t needed a new way to share photos since the invention of email.

And yet, we have Facebook, and Instagram, and Snapchat, and Twitter, and Wechat, and Kik, and Kakao and Line, and also plain old texting. We also have Albumatic, Backspaces, Sonar and countless others you’ve never heard of that have not quite taken off or totally flamed out. But the winners like Instagram and Snapchat tell us there is still a demand for new and innovative messaging and photosharing apps.

I wrote about the increasing fragmentation of messaging, photosharing and online socializing one year ago today:

It doesn’t appear we’ve maxed out on social networks. Every time a new social network blows up, we ask if we really need yet another one and eventually learn that yes, we do. We’ll all be Snapchatting in no time.

GiggleMail launched on December 23 and 1000 users have sent more than 2000 messages, says founder Justin Bingham. The company is self-funded; Bingham previously co-founded TopBlip, a music sharing app which sold to Gigg.com in September 2012. He also helped start a company called eNT, which in September raised $4 million to make a medical device that helps people stop smoking.

My boyfriend rolls his eyes at a dumb video I sent.

My boyfriend rolls his eyes at a dumb video I sent.

Based in Provo, Utah (where three different billion-dollar companies reside on one street), Bingham started GiggleMail when he noticed that it’s more fun to share content in-person than digitally. “Watching someone smile is more rewarding than (sending a) smiling face in a text message or email,” Bingham says.

GiggleMail may be another Snapchat or it may be another Albumatic. The only thing we can tell now is that the app is fun and understands the way we communicate with each other online — with images and realtime messages. It’s taking the gamble that we might actually want yet another way to communicate.

Image via dullhunk

  1. GiggleMail
    Real Life Sharing...Real Life Response
    Follow on AngelList

    GiggleMail is a patented software that takes mobile sharing and turns it into real life sharing. Everyone looks for a reaction to the content they send out; the "LOL" and "HaHa" lack emotion...we improved it a bit with the emoticons but even that wasn't as good as real life. GiggleMail gives you back the power of real life sharing. When you share your content via GiggleMail we will capture the reaction of your friends as they view your content which they send back to you as a reply. Now what is more real than real life sharing?