Some web browsers may transmit “Do Not Track” signals to the websites and other online services with which the browser communicates. Currently, there is no standard that governs what, if anything, websites should do when they receive these signals and AOL currently does not take action in response to these signals.
Previously, Gravity [AOL’s advertising platform] provided users with the ability to use the browser “Do Not Track” signal to opt out of certain personalization. AOL has consolidated and simplified many of the preferences and opt-outs we offer, and as a result, “Do Not Track” browser signals will no longer be recognized.
That means that visitors to AOL, as well as AOL-owned sites like TechCrunch, will be able to track individual users across different sites, even if the user has explicitly enabled the Do Not Track (DNT) setting in their browser.
AOl isn’t the first tech giant to stalk users by ignoring DNT. Yahoo, Google and Facebook has all previously been criticized for doing the same thing. Twitter and Pinterest are amongst the few large companies that have implemented DNT.
Pando previously used AOL’s Gravity platform to serve some of our ads, but we removed the technology back in April when it started getting creepy.