Viewers of tonight’s dramatic Big Brother twist, that saw Nicole return to the house (SHUT UP — IT’S A GREAT SHOW!) will have heard Fitbit get a great shout out. And, unlike most of the expensively placed products shown on screen, it doesn’t look like they paid for it.
Throughout the season, several references have been made to the “activity trackers” worn by the housemates to monitor which is the laziest. Pointedly though the brand name of the device was never mentioned.
And then tonight, in the closing credits, Nicole was clearly heard asking “no more Fitbits?”
Looks like the company got a lucky break, without paying a dime.