Unfavorite

With Twitter favorite-gate in full stride this week, a number of users have been looking for a way to reset their existing favorites and approach the “new Twitter” with a clean slate.

Perhaps the most influential and public of these figures was former Google and YouTube Director of Product Management and current Homebrew partner Hunter Walk. Yesterday at 7:28pm PST, Walk tweeted the following ironic message:

Just three hours and a few minutes later, Walk got the answer he was looking for, tweeting:

The goal of the newly launched Unfavinator service, built by Guild Launch and GameSkinny founder Stephen Johnston, should be self explanatory, but the website offers the following description:

Want to erase all the pesky things that you marked as favorites on Twitter but don’t want to have to open each and every tweet to do it? So did we.

Meet Unfavinator: the fastest way to delete all (or some) of your favorite formerly favorite tweets.

It’s a good bet that Twitter will be less than pleased by the emergence of a tool(s) like this which, if adopted in bulk, would wreak havoc on the company’s valuable user-data. There’s a good chance that the company will quickly block the service and/or update its API Terms of Service to prevent such activity. So, if you’re looking to bulk unfavorite, best to do so soon.

There you have it. It seems we’re living in an ask and you shall receive world. Assuming, that is, you have the right network and enough social “juice,” which Walk apparently does.

Update: Shortly after publishing Walk sent the following series of tweets: