Bustle_June_13_s

Bryan Goldberg

Bryan is an entrepreneur in New York and San Francisco. He is the Founder and CEO of Bustle.com. He previously founded Bleacher Report, and currently advises several startups. You can follow him on Twitter.

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    Super Bowl shows that Facebook is winning the “don’t be evil” game

    This has been a great day of Super Bowl commercials. But sports fans (and non-fans) have almost certainly noticed a huge trend this year. Whereas past Big Games have been defined by the desire to make audiences laugh, this year has been defined by making audiences cry. Or making them feel proud. Or getting them to donate money. Chevy put together a beautiful mini-narrative in support of cancer survivors. Bank of America teamed up with U2 in support of Red.org. Intuit promoted…
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    Young techies, know your place!

    So, let me get this straight… You just graduated college last year, and you are already making an $80,000 salary, plus a stock option bonus? You are living by yourself in a killer Hayes Valley apartment? And you are still young enough to miraculously never experience hangovers? You brat! You already piss me off. Wait — you didn’t even graduate from college? You dropped out after two years, because you were making $110/hour on the weekends as a designer, and you…
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    The top 20 most viral companies of the decade (and how they ultimately performed)

    This list needs to exist. Ever since the dawn of the Web 2.0 era, founders and investors have been mesmerized by the concept of “going viral” — the tantalizing prospect of sudden riches, hewn seemingly out of thin air. But how well do these companies ultimately perform? Are the most famous examples of viral growth actually success stories in the end? In order to find out, I’ve compiled a definitive list of the 20 Most Viral Companies of the last…
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    The Facebook content game: Who will win and who will lose?

    Last month, I wrote about media companies that receive most — if not all — of their traffic from Facebook. These websites, which specialize in “viral traffic” and “highly-shareable” stories, have seen monster growth in a short span of time. In that article, I highlighted some of the major risks and potential challenges in this high-stakes game. In what can perhaps be called an illustration of how fast-moving and unpredictable the world of viral traffic is, since then some game-changing…
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    Viral content is going to be a terrible business model

    Last week, Business Insider published a list of some red-hot, up-and-coming media properties that have achieved monster traffic numbers seemingly overnight. BuzzFeed and Upworthy are the best known of the bunch, and have come up with some innovative content models that garner huge Facebook referral visits. Their ingenuity has proven easy to replicate, though, and given rise to sites like Distractify and ViralNova. Most of these sites will concede that “most” of their traffic comes from Facebook, though the…
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    What I learned as a young entrepreneur living in San Francisco

    I like to think of San Francisco as my other alma mater — the way that many people my age, who are just completing PhD programs or medical residencies, would view their graduate school campus. I came to The City in the summer of 2005, having recently graduated from Middlebury College, a tiny liberal arts school in Vermont. At small colleges, Economics is the major of choice for people who “sort of want to do something business-related.” And that was me. I was…
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    An acquisition gone right

    Entrepreneurs love to complain about being acquired. It’s one of their great past times. “It was an amazing startup when we sold it. Everything was going great. But then our new corporate parent company totally ruined it all.” And, in fairness, there are plenty of very recent stories to justify this reaction. Plus, huge disasters are fun to talk about. Erin Griffith recently detailed one involving GroupMe. The very abrupt, and very visible exodus of the founding team (and other key…
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    Great entrepreneurs do not know their audiences

    There’s nothing like a trip to Kansas to remind you. I happened to be here for a wedding this weekend, and I slept during my flight from LaGuardia to KCIA. It takes me a few minutes to really wake up from a great nap, and so my first cogent memory was of hopping into the cab. The taxi driver asked me where I was going, and then he moved onto the more important question at hand… “You cool with the…
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    Take Two

    I messed up. There has been a lot of response to my fundraise blog post on PandoDaily on Tuesday. Most of that response has been negative. And there are many good reasons for the criticism: It over-simplified the editorial landscape. It failed to highlight the fact that there are a lot of great women’s publications out there. It took a tongue-in-cheek approach for part of the fundraise announcement, at one point joking about cosmetics. That was a horrible decision.…
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    I’ve raised $6.5 million to build and grow my new company: Bustle.com

    During the last decade, many popular new media properties have launched, most aiming to attract men, like Politico, Bleacher Report, TechCrunch, Business Insider, Mashable, Grantland, TheVerge, Break, College Humor, IGN, Thrillist, and Gawker. (Audience Demographic data via Quantcast) But with few exceptions (Jezebel, Refinery29, and PopSugar come to mind), the number of high-revenue publications aimed at women is much smaller.* This is despite the fact that women account for 70 percent of household spending and the majority of…

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