Bustle_June_13_s

Bryan Goldberg

Bryan is an entrepreneur in New York and San Francisco. He is the Founder and CEO of Bustle.com. He previously founded Bleacher Report, and currently advises several startups. You can follow him on Twitter.

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  • Screen Shot 2013-08-13 at 9.52.01 AM

    Take Two

    I messed up. There has been a lot of response to my fundraise blog post on PandoDaily on Tuesday. Most of that response has been negative. And there are many good reasons for the criticism: It over-simplified the editorial landscape. It failed to highlight the fact that there are a lot of great women’s publications out there. It took a tongue-in-cheek approach for part of the fundraise announcement, at one point joking about cosmetics. That was a horrible decision.…
  • Screen Shot 2013-08-13 at 9.52.01 AM

    I’ve raised $6.5 million to build and grow my new company: Bustle.com

    During the last decade, many popular new media properties have launched, most aiming to attract men, like Politico, Bleacher Report, TechCrunch, Business Insider, Mashable, Grantland, TheVerge, Break, College Humor, IGN, Thrillist, and Gawker. (Audience Demographic data via Quantcast) But with few exceptions (Jezebel, Refinery29, and PopSugar come to mind), the number of high-revenue publications aimed at women is much smaller.* This is despite the fact that women account for 70 percent of household spending and the majority of…
  • Berlin, Jiu-Jitsu-Schule

    What Jiu Jitsu teaches us about media companies

    For a brief period of time, I studied Brazilian Jiu Jitsu. And I wasn’t very good at it. Nevertheless, I put in a real effort and put up with the not-so-appealing aspects of it — having some dude squash my face into the ground, gasping for breathe while a normally-stoic Korean teenager choked me, etc. At a time when martial arts, and the UFC in particular, has grown in popularity, the very act of fighting has changed, both in reality and…
  • napoleon manager

    The most important managerial skill

    Many books have been written about the skills and personality traits that express themselves in truly great managers. And I’ve read none of them. But the good news is that I have worked with a lot of managers, both as their employee and as their senior manager, and there is one critical skill that manifests itself so frequently that it basically bifurcates those who possess it and those who do not: Battle-picking. When I begin working with a manager at one…
  • ny_sf

    The little things: Differences between startup life in New York and San Francisco

    Though I won’t officially be a New Yorker until next year, I have spent a lot of time in the Big Apple as I start my new company and prepare for my new life there. And, to the best of my knowledge, I am one of the few people to start a company in San Francisco and then subsequently move it to New York. (Josh Miller of Branch is another.) Usually, it goes the other way around. With that in…
  • MoneyPiles

    Seeing your employees get rich is awesome

    It’s no secret — and no point of shame — that people start companies with the dream of building something huge and ultimately getting rich. But there is another amazing part of startup success that founders don’t think about until the big day arrives: Seeing their employees get rich too. The day that we announced the sale of Bleacher Report, there weren’t a lot of surprises left in the tank. Everyone could tell that something was going on, and the secret…
  • nancy_drew

    Search traffic vs. social traffic — It’s not equal

    In the last two years, traffic from social — and Facebook in particular — has become the real deal for publishers. According to Mary Meeker’s Internet Trends report, the number of content “shares” has increased by nine times over the last five years, and has nearly doubled this year alone. For publishers like BuzzFeed, who grew traffic from 17 million unique visitors last April to 31 million unique visitors a year later, that boost is palpable. Simply stated, that sort…
  • wheelbarrow-money

    The biggest problem with secondaries

    This week, the news broke that the red-hot, incredulity-inspiring, addictive, cute-logoed “company” known as SnapChat had raised a gigantic round of funding. The story is far too massive to stay in the headlines for only one day, and so the next big point of chatter is their secondary. Each founder just got paid $10 million. For those who are unfamiliar with the concept of a secondary, this is when investors buy shares directly from founders — exchanging cold hard cash for…
  • turtle_and_hare

    Traffic growth should be a marathon, not a sprint

    There was a time when a person hoped to never use the word “viral” in connection with their lives. And I miss those days. For whatever reason, the tech community — and the young, impatient entrepreneurs who want to be rich immediately — are obsessed with virality. Every kid in San Francisco wants to be the subject of a Horatio Alger novel, only they want to rip out the middle pages and skip right to the ending. Sometimes it happens. That…
  • rentsign

    A San Francisco rent control parable

    In a few months, I plan to leave San Francisco for good, and I may very well rent out my apartment. In fact, given the recent surge in rent prices, I would be a fool not to. So when I put it up for rent this Fall, I expect I will get some qualified applicants. But, let us say, for the sake of argument, that I only get these two: Wanda is a quiet but friendly woman in her late 50s.…

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