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Kym McNicholas

Kym McNicholas is an Emmy Award winning reporter (3x Emmy nominated), with 18 years experience in broadcasting. She has spent most of her career in finance and technology, most recently at Forbes.

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  • Meet the Apple of the coffee world: Nespresso

    For ecommerce companies looking for the best way to set-up a retail space Apple is the ultimate example. But I’ve found another company that launched its first retail shop the same year as Apple, and exemplifies that ultimate experience for the customer as well. It’s Nespresso. The coffee company, owned by Nestle, just opened up its first retail shop in San Francisco, and will soon do the same in Los Angeles. It has more than 300 worldwide. In many ways,…
  • Nordstrom disses ‘omni-channel’ term, but Alexandra Mysoor says it’s real

    Nordstrom and other large retailers may not know what the term “omni-channel” means, but it is a real trend that’s happening. Jamie Nordstrom was quoted in a recent article saying he doesn’t get the term, but Nordstrom does strive to be where its customers are whether it’s online or offline. In case you’re not familiar with the term either, “omni-channel” refers to the integration of a variety of channels into a customer acquisition strategy. Basically, you have to go where…
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    SocialParent: The social network for families

    At the Launch Festival a new social network emerged. Your reaction to that first sentence had to be just like mine: Argh! Not another one! But it wasn’t until I just spent the weekend with my new God Daughters at a birthday party, that I realized this one in particular is much needed: SocialParent. It’s a social network just for families to connect with their kids’ friends and families. My best friend and her fellow moms were talking about how…
  • crazy sports announcer

    How anyone can be a sports announcer with YouCommentate

    I grew up in a family of football fans. How could you not be a football fan though, growing up in the San Francisco Bay Area in the 90s with the five-time Super Bowl Champion 49ers and their high-scoring West Coast offense? It was an exciting time, and I feel fortunate that, as a kid, my dad turned down the announcer chatter and explain the action to me. But not everyone has a dad with that much patience, though. The…
  • How to create a business making educational videos

    You’ve heard of Khan Academy and its offerings of tutorials and curriculum for multiple subjects including math and science, and you probably know about Udacity, which offers college-level courses and curricula on subjects you won’t find anywhere else, and Lynda.com – a subscription-based learning company. Well, here’s another one: Brainpickin, which I came across at this year’s Launch Festival in San Francisco. It’s an out-of-the-box solution for people who want to create a learning website, whether you want to monetize the classes…
  • Povio hopes that teens will say goodbye to Twitter and Facebook

    Face it: Facebook isn’t cool anymore. Like anyone and anything that’s grown up – and in Internet years Facebook is a veritable grandpa – it has responsibilities. It can’t just grow its user base anymore; it has to get out of the house, chart its own path, and earn a living. By doing so it’s lost touch with its childhood friends, the younger generation that put the social network on the map. If you’re young and your mom, dad and…
  • DeviantArt

    DeviantArt partners with Madefire to help members monetize their communities

    The first time I sat down and talked with the CEO of what’s arguably the largest art community in the world DeviantArt, he immediately handed me a pen and a paintbrush. I told him, “I can’t draw.” My sixth grade art teacher told me it would be a waste of time for me to pursue it, although I truly loved to draw. Angelo Sotira, in the two hours I spent with him, inspired me to explore my artistic side again.…
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    Heather Gordon as Elizabeth Hammer IS the next Lara Croft

    Watch out Lara Croft (Tomb Raider). Elizabeth Hammer is the next beautiful, intelligent, and athletic heroine to win the hearts of gamers worldwide, played by Harvard graduate Heather Gordon. Four years in the making, and finally Irrational Games’ “BioShock: Infinite” is now available. “BioShock: Infinite” is the latest installment of the best-selling BioShock video game franchise. The franchise has sold nearly 10 million copies worldwide. While the previous games had taken place in the ficticious underwater city of Rapture,…
  • If the shoe fits: Shoes of Prey is the latest ecommerce company to leverage brick-and-mortar

    As both online and bricks and mortar retailers are looking for new ways to boost sales – setting themselves apart from the competition, online customized shoe company Shoes of Prey and Australia’s largest department store chain David Jones have teamed up to marry the two experiences. David Jones carved out an area in its shoe department for Shoes of Prey, which allows its customers to fully design their shoes online from the color to the…

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    Could MyTime be a Groupon that works?

    When I heard MyTime CEO Ethan Anderson speak at last week’s LAUNCH Festival in San Francisco, the first thing that popped into my mind was: “This company is the answer to the fall of Groupon.” I had already been looking for a Groupon 2.0 since Sarah’s recent article predicting that we will see another — more sustainable — version of the flailing site in the next ten years. From that post: By “another Groupon,” I don’t mean a wildly irresponsible…

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