Adam Pix Book Jacket 2

Adam L. Penenberg


Adam is a journalism professor at New York University, and has written for The New York Times, Forbes, Fast Company, the Economist, as well as many others. He is the author of several books, including the critically acclaimed “Viral Loop.” His latest is “Play at Work: How Games Inspire Breakthrough Thinking,” which is coming out in paperback next year. Follow him on Twitter @penenberg or visit his website,

  • E-Mail
  • Twitter
  • RSS
  • gmstory1

    GM’s hit and run: How a lawyer, mechanic, and engineer blew open the worst auto scandal in history

    As the sun was setting on a stormy Georgia day, Brooke Melton was 30 miles outside of Atlanta in her Chevy Cobalt. It was March 10, 2010, her birthday, and the 29-year-old pediatric nurse was on her way to her boyfriend’s to celebrate. Melton had purchased the white GM Cobalt in 2005, the year the four-cylinder compact first rolled out of factories, and lately it had been giving her trouble. A week earlier the engine had unexpectedly shut off. Melton…
  • marc-shedroff-samsung

    Dancing Giants: Samsung’s Open Innovation Center

    You only need one stat to show why Samsung has been so innovative over the years: A full quarter of its global workforce works in research and development. Yet the company has been looking to in-house startups to promote new software products to work with its vast product line, which includes TVs, tablets, and cameras. Recently I caught up with the Vice-President of Samsung’s Open Innovation Center, Marc Shedroff, to find out more about the ways Samsung wants to innovate like a startup. What exactly is Samsung’s Open…
  • david-dewolfe-3pillar-by-Len-Spolden-photography

    Dancing Giants: Why large companies should embrace the minimum viable product

    There are lean startups, then there are startups that exist to help large and small companies act more like startups — like 3Pillar Global. Based in Fairfax, VA, the company sells software to help businesses create their own software and “quickly turn ideas into value” through the entire development development lifecycle. As such, its founder and CEO, David Dewolfe, is a big fan of the minimum viable product (MVP).

  • hugh-mulotsi

    Dancing Giants: At Intuit, ideas for new products can come from anywhere

    If you were asked to compile a list of the most innovative corporations, it might not occur to you to include a tax, accounting, and finance software provider. But few companies have embraced the art of the startup within a large organization better than Intuit. The makers of TurboTax and QuickBooks have created a work environment that rewards employees for thinking and acting like entrepreneurs. What’s more, it has been tapping the collective wisdom of the crowd for insights and ideas that have led to new and successful…
  • neopost

    Dancing Giants: How a huge postal goods manufacturer uses lean startup methodology to survive

    It’s hard to imagine a corporation more vulnerable to the ravages of Schumpter’s creative destruction than a manufacturer of postal meters and scales, mail sorters, and automated letter opening machines for businesses and post offices around the world. But that’s precisely what Neopost, a French corporation with 6,000 employees and a $2.76 billion market cap, confronts. A quasi-global duopoly competing with the twice-as-large Pitney Bowes, Neopost has been hit hard by declining mail volume, victimized by email and other…
  • steve-blank

    Dancing Giants: Startup guru Steve Blank bashes big companies that stack the deck

    Steve Blank is a kind of folk hero in startup circles. A successful entrepreneur, Blank, though his writings and Lean LaunchPad seminars at Stanford and online — more than 150,000 students have taken it — has become kind of a startup guru whose aim is to take the guesswork out of product development. Most companies don’t fail because they couldn’t attract a management team or gin up a product, he says. They fail because they didn’t create a product that will…
  • robot

    Dancing Giants: How a rusting giant can act more like a startup

    Trevor Owens, founder of Javelin (formerly Lean Startup Machine), has a bleak– but simple — prescription for big companies: Act more like a startup or enjoy a long slide into irrelevance and creative destruction. He’s a proponent of the lean startup methodology made famous by Eric Ries and Steve Blank, which employ rapid, data-driven experimentation to develop products the market really wants. While startups may groan at another mention of the lean startup methodology, it’s one of the better…
  • ballarinfp

    Dancing Giants: Can big companies still innovate?

    You hear it all the time. Big companies can’t innovate. It’s become a meme, conventional wisdom, accepted as fact. Massive corporations have massive bureaucracies. They’re sclerotic, afraid of cannibalizing core businesses, unable to adapt quickly to new markets or changes in markets they once owned. When is the last time you thought of HP, Dell, IBM, or Microsoft as cool? They were once behemoths — and in Microsoft and IBM’s cases, still are — but have all the…
  • newsweak

    Decoding Nakamoto: Language analysis pokes more holes in Newsweek’s bitcoin story

    Give five writing samples to the right person with the right tools, and he might be able to tell you who wrote each. Like fingerprints and voices, the way we write not only says a lot about us, it can give us away if we wish to remain anonymous. With the right questions, you can determine a person’s dialect, and place where he was raised within a few miles — as The New York Times showed with its ingenious Dialect…
  • bank_run

    After the Mt. Gox fiasco, calls for regulating bitcoin

    For hundreds of years, bank failures were common. In 1792, the United States had its first financial crisis, when an expansion of credit brought rampant speculation. Boom meet bust, and when speculators defaulted on loans, prices fell and customers raced to withdraw their money from banks teetering on the edge. Twenty seven years later, there was another banking crisis. Then there was the Panic of 1837, with still more bank failures and which set off a five-year depression. Every couple of…

More articles »