Adam Pix Book Jacket 2

Adam L. Penenberg


Adam is a journalism professor at New York University, and has written for The New York Times, Forbes, Fast Company, the Economist, as well as many others. He is the author of several books, including the critically acclaimed “Viral Loop.” His latest is “Play at Work: How Games Inspire Breakthrough Thinking,” which is coming out in paperback next year. Follow him on Twitter @penenberg or visit his website,

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    GoldieBlox Super Bowl ad undermines its Beastie Boys legal position

    Oh, look. Goldieblox, the toy company that seeks “to inspire the next generation of female engineers,” had a new commercial run during the Super Bowl. Paid for by Intuit — the result of Goldieblox winning the accounting software company’s “Small Business Big Game” contest — it has stark similarities to the video ad that got the fledgling toy company in legal hot water with the Beastie Boys last November, which I wrote about for Pando. To recap: The…
  • jason-calacanis

    Inside the mind of Jason Calacanis

    Not long after Jason Calacanis raised $20 million in venture capital for Mahalo, his startup that was initially predicated on human-powered search, I flew to Los Angeles to profile him for a magazine. I’m a native New Yorker who earlier in life had bicycled halfway around the world and hitchhiked the rest. When I finally settled in Manhattan’s East Village in my late 20s, I didn’t have much need for a car, which meant I didn’t feel compelled to learn…
  • kirk-james

    Five views of the future from the past

    Nothing dates a movie, book, or article quite like predictions of the future. The original “Star Trek,” for instance, just had to have been shot in the mid to late 1960s. It rode on the coattails of NASA’s all out blitz to get to the moon and drew on the Cold War for cultural relevance. The Federation was the US, the Klingons were Russians, the Romulans Chinese. Hot food came out of a replicator, or as we call them: vending…
  • death_list_five

    Why Gawker will beat Quentin Tarantino over his leaked script

    If I were John Cook, editor of the famously dyspeptic Gawker, I would be irritated — and not just because some thoughtless oaf didn’t shovel his sidewalk after a snow storm, which once inspired Cook to post a raucously entertaining rant. Here you have a media site being sued by a Hollywood celebrity, and some outlets reporting on it are getting their facts wrong and not even bothering to correct their articles after the fact. It’s funny, too, because…
  • glass1

    No second chance for Stephen Glass: The long, strange downfall of a journalistic wunderkind

    The California Supreme Court has denied disgraced former journalist Stephen Glass a license to practice law. Pointing out in its ruling that “Glass’s journalistic dishonesty was not a single lapse of judgment” but “involved significant deceit sustained unremittingly for a period of years” — made the more reprehensible because it took place “while he was pursuing a law degree and license to practice law, when the importance of honesty should have gained new meaning and significance for him” —…
  • adam-driver-lena-dunham-girls-season-3-episode-2-recap-hbo

    Guest starring on “Girls” last night: Gawker

    Pity poor Hannah. She learns that her editor, David Goings, is dead, and has trouble processing her emotions. To find out what happened, she turns to Gawker. This leads to an insightful — and hilarious — exchange with her boyfriend, Adam, crystalizing the debate around the flagship media site in Nick Denton’s empire of snark. Surprisingly, you won’t find this on Gawker (at least not yet). Hannah: Okay, David’s body was found face down in the Hudson River, right by…
  • macintoshAAA

    Apple’s Macintosh 30 years ago

    When I conduct interviews with people in tech, one of my favorite questions is to ask what their first computer was. Depending on their age it’s sometimes a Commodore 64, Sinclair ZX80, or Atari Portfolio, or if they’re a bit younger they might have started out on, say, an IBM Thinkpad with its curious nipple joystick, or a run-of-the-mill Dell laptop. Then I’ll hear about the first game they created, the software program they coded, the BBSes they frequented, or…
  • not_sorry

    Beats Music offers MOG users an update but extends no apologies

    Yesterday I wrote that MOG users have not been feeling the love from Beats Music, which plans to pull the plug on the music streaming service on April 15th (the same day taxes are due. Oh, joy!). This morning I — and other “Moggers” — found an email in our in boxes from Beats with an “update” signed by Beats CEO Ian Rogers which, by imploring us to try out Beats Music, was really just tone deaf marketing. Far be…
  • mog_funeral

    Mog users aren’t feeling the love from Beats

    I’m going to miss MOG, my music streaming service of choice. It had developed a small but loyal band of cultish users, including many who fancied themselves audiophiles (and audiophile wannabes like me), and others disinterested in joining the mainstream (read: Spotify and Pandora). Alas, it never really caught on. Oh, sure. I’ll get over it, and it’s not like I wasn’t given ample warning. In July 2012, when Beats acquired MOG (which may or may not stand for “music…
  • love-crime

    Did the mathematician who hacked OKCupid violate federal computer laws?

    Kevin Poulsen over at Wired has a wonderfully entertaining story on a mathematician at UCLA who hacked OKCupid to help him find the ideal date. Chris McKinlay, a 35-year-old PhD student, wasn’t having much luck with OKCupid’s famous questionnaire. Out of a pool of thousands of questions members must answer 350 multiple-choice questions involving religion, movies, sports, etc. and anyone whose answers match 90 percent of the time is deemed a suitable match. But McKinlay found that the questions…

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