Peter has been an online entrepreneur since 1996, when he founded gaming site Funplanet, which then went on to become one of Sweden’s larger Web properties. Since 2007, together with a good friend, he has created Sweden’s leading blog on entrepreneuship called At the age of 15, he seriously considered becoming a cartoonist but hadn’t doodled since then, until last autumn when he conceived JAFSU. The characters are loosly based on (and named after) him, the eternal optimist, and a collegue of his, who is the cynical coder. Peter is happily married and has two kids, who he is sure will turn into great entrepreneurs