paidContent is reporting that AOL has hired a new Chief Content Officer, which will be in charge of managing Patch, the hyper-local blog network. Patch has suffered since its creation, and for the most part has not improved at all. This is bad news for AOL, as they continue to base their business on media properties. The question paidContent asks is: what role will Arianna play in Patch? Answer: None. At all. Ever.