In the weeks following Zynga’s purchase of OMGPOP, there were two schools of thought on how the future of Draw Something would go. On the one side, that it was just a fad and would pop, and on the other side side, that Zynga would be able to use its resources to really make it take off. Now, it appears that Zynga did nothing to help it, and that it has lost 5 million daily active users, out of a total average of 15 million daily active users at its peak. So much for that $200 million price tag.

[Source: Forbes]