Gawker’s founder, Nick Denton, really wants its ecommerce business to have an impact on revenue. In an internal memo, Denton lays out his hopes of seeing Gawker grow revenue by 40% this year with 10% coming from ecommerce. Business development executive Erin Pettigrew will be heading the ecommerce efforts and from what it sounds like will be focused on the publication Jezebel. [Source: AdAge]