Google acquired the digital coupon service, Zavers, back in 2011 but are only now giving them the full Google boost with retailers and manufacturers. In the US, companies will be able to target loyal customers and reward them coupons that will “increase basket size and redemption rates”. Zaver coupons can also be found on retailer sites and can be linked to their Google Wallet accounts, in attempts to increase the use of Google Wallet. [Source: TechCrunch]