Matt Burns at TechCrunch has written about the upcoming Apple TV, and is focusing on why it won’t be good enough. Specifically, he mentions that as the device is currently being tested in the labs of Rogers Communications and Bell Canada, the device will still be tied to the old cable model. If the Apple TV turns out to be like cable is today, then it won’t be much of an improvement. However, Burns doesn’t have any idea of what kind of deal Apple and the cable companies have struck, what the terms are, or what the device will even look like. Pronouncing that it isn’t what we want before you have the basic facts isn’t exactly fair.