While companies have been able to prey on our built-in love of amassing all things shiny and new in the virtual world, Kiip believes that the future for applications will be physical rewards for virtual achievements. The company is releasing an SDK that app developers can bake into their products, allowing them to set benchmarks and send real items when a person crosses a digital threshold. The example given: a running app where, upon reaching a certain milestone, PepsiCo will send you a reward. Everyone loves free gifts, so this feels like a push in the right direction.
[Source: The Next Web]