Windows Phone has a lot of things going for it, but the signal to noise ratio in its App Marketplace just isn’t one of them. There’s just so much junk, from dubiously named apps that have slipped through the filters to countless slightly-tweaked clones of the same RSS app. Thankfully, Microsoft is aware of the issue, and they’re moving to fix it. It’s tightening trademark restrictions, bumping up the level of expected quality/uniqueness (read: less clones), cracking down on keyword abuse, and expecting the creators of the more adult-themed apps to be “more subtle and modest in the imagery and terms used”. Microsoft probably could’ve done this from the start… but then they wouldn’t be able to say they’d hit 80,000 apps. [Source: Windows Team Blog]