The latest in an attack-ad campaign against Google, Microsoft today launched Scroogle, an anti-Google shopping site. Microsoft’s gripe is that Google’s new model lets retailer either pay per click or per transaction to be included in Google Shopping. The Scroogled site then offers up Bing as a shopping solution. Microsoft recently ran a television ad campaign with Google in its crosshairs called “Bing it On.”

[Source: The Verge]