Roku, a digital media receiver for streaming programs from the web on to television sets, was originally developed for Netflix. At first the box, known at the time as Griffin, was Netflix’s CEO Reed Hastings solution into breaking further into the streaming market and increasing relationships with studio executives. After the company had a ton of time, money, and resources into the Griffin, it was going to launch in 2007. That is when Hastings decided to pull the plug. Hastings realized if he produced hardware, he would no longer have the ability to leverage relationships with other tech companies like Apple TV. It may have been a good decision on the part of Hastings, as last quarter Netflix had 29 million members streaming television and movies. [Source: Fast Company]