Microsoft continues to invest in brand advertising to position itself as a comeback kid. It has just released a video ad for Internet Explorer that follows an anti-IE troll as he declares that the browser “sucks” even in the face of increasingly ludicrous improvements, such as the implementation of “HTML6″ and then “7, 8 and 9,” and, finally, the deployment of kittens to every person the planet. The ad positions Microsoft as self-deprecating, playful, and above the brainless criticism it often endures. By those measures, the ad is successful. But it’ll take more than a branding campaign for Microsoft to attain even a sliver of the fandom enjoyed by Apple. You can’t buy your way into cool. [Source: YouTube]