The New York Times’ paywall may be working better than anybody expected, according to a Bloomberg report. Digital subscribers could account for 12 percent of the $768 million subscriptions will bring in for the company, which is $52.8 million more than advertising. As Bloomberg concludes: “Despite the metrics, the larger significance of the Times’ newfound subscription wealth is that readers, not advertisers, are now more directly responsible for the Times’ business.”

[Source: Bloomberg]