Ecommerce subscriptions startup OrderGroove has raised $7 million from a group of investors led by Fung Capital USA. Lerer Ventures, Legend and SWaN Ventures, Allegro Venture Partners, and Bee Partners were also in on the round, among others. OrderGroove lets brands add subscription models to their ecommerce sites. Its clients include L’Oreal, Jockey, and NBTY. [Source: TechCrunch]