A big differentiator in the eyes of advertisers looking at Pinterest and Facebook is how likely the customers are to spend money on real world items. According to a recent report, it looks like Pinterest users are twice as likely to make a purchase than users of Facebook. It’s not just a prediction either, with 59 percent of Pinterest users saying that they had purchased an item they’ve seen on Pinterest after they saw it, compared to 33 percent for Facebook users.

[Source: CNET]