Game monetization startup Playnomics has raise $5 million in additional funding from Vanedge Capital and existing investors FirstMark Capital and XSeed Capital. The company offers game developers a dashboard which segments players according to the amount of money they’re likely to spend, and then allows the developers to deliver targeted messages or offers to various audiences. The company’s network of 100 games represents 50 developers, 30 million monthly active users, and 100 million unique users overall. [Source: TechCrunch]