Lars Albright, the man behind Quattro (which was bought and turned into iAd by Apple) launched his new company SessionM’s product today. An HTML5 layer that ties in with mobile applications, SessionM is a service that turns mobile apps into games with achievements and a currency called mPoints, which can be used for discounts, gift cards, and other rewards. Albright’s company is backed by Highland Capital Partners and Kleiner Perkins Caufield & Byers.

[Source: TechCrunch]