This year, more companies have been exploring the potentials of advertisement through social media, such as Facebook, Twitter and Pinterest, creating new images for their companies as well as loyal customers. Urban Outfitters, for instance, shook things up by tweeting a picture of an UO employee with a caption that read, “Attn NYC! I’m at Washington Square Park and I have a $100 UO gift card for the first person who finds me”. Other companies that really ran with social marketing include Starbucks, American Express, Honda, and Grey Poupon. [Source: VentureBeat]