Spongecell is a company that aims to make web ads more interactive, better looking and more interesting. Today, they are announcing that they have raised $10 million in a Series B funding round, from Safeguard Scientifics. The company will be using the funding to expand its product lines, specifically their video ads and mobile ads. While the company believes this will solve the advertising problem the web has, it will take much more than interactive ads to solve it.

[Source: AllThingsD]