Trying to search for something on a blog is a bit like a diabetic sticking his hand into a bucket full of needles trying to find the one filled with insulin: it hurts, and the odds aren’t exactly in the seeker’s favor. Swiftype wants to solve that issue by giving editors control over what appears when someone searches for an article, adding a human element to the process that will, hopefully, end the pain.

[Source: Betabeat]