The investors behind Cupertino marketing analytics and automation startup TapClicks, have converted a $1.5 million – presumably convertible note – investment into stock and injected an additional $1 million into the company. The company offers a multi-faceted toolset including real-time performance tracking for banner ads, online video, SEO, SEM, reputation management, email and SMS push marketing, social media, mobile campaigns, and post-click website analysis. [Source: FinSMEs]