In order to be around for over 150 years, a business must innnovate and embrace change and that is exactly what the magazineThe Atlantic has done. Today, The Atlantic has launched an iPad app optimized for HTML5 with swipe feature for its sister publication, The Atlantic Wire. The publication has seen a 210 percent jump year over year for tablet reading and its revenue from digital has increased 57 percent from August 2011 to 2012. [Source: The Next Web]