Jim Dalrymple has posted an insightful article on the iPad and how the competition still doesn’t understand why customers are buying the iPad over competing tablets with better specs. As Dalrymple points out, Apple provides an experience that transcends hardware and software, and instead caters to the needs of the customer. Other companies try to push functionality enhancements at the expense of the experience, which customers subconsciously notice.

[Source: Tech.pinions]