The banner ad has been a source of woe and a target for ridicule in these Web 3.0 times. The longstanding ad technique is anathema to many, including Buzzfeed’s Jonah Peretti. But the New York Times isn’t giving up on them yet. At Digiday, Josh Sternberg takes a look at the Times’ Idea Lab, which is working to “save the banner ad” and has created ad products for Chevron, Target and G.E. [Source: Digiday]