Despite what Mark Zuckerberg thinks, Facebook isn’t a good solution for managing one’s online identity. Yes, it makes things like single sign-ons easier, but it has the now-infamous issue of pretending that everyone you know is exactly the same. UnboundID wants to create a different solution, one that can manage a person’s identity on professional and social networks. The company has raised $12.5 million to reach this goal.

[Source: GigaOM]